Top 5 Social Apps Performance on Android in Uruguay - Q1 2022

In Q1 2022, the top five social apps on Android in Uruguay—TikTok, Instagram, Facebook, Facebook Lite, and X—showed diverse performance metrics in downloads, revenue, and active users.

TikTok

Throughout Q1 2022, TikTok experienced fluctuating weekly revenue, peaking at around $4.7K in early March. Weekly downloads started strong with 6.4K in mid-January and saw a slight decrease, ending the quarter at approximately 4.5K. Active users remained relatively stable, hovering around 470K to 510K, with a notable peak of 509.7K in late February.

Instagram

Instagram saw a modest increase in weekly revenue, starting from $4 and reaching a peak of $22 in mid-January. Downloads showed a downward trend from an initial 5.4K to around 4.3K by the end of March. Active users fluctuated slightly, beginning at 1.26M and ending the quarter at approximately 1.22M.

Facebook

Facebook maintained a steady revenue stream, with weekly earnings ranging from $191 to $533. Downloads remained consistent, starting at 3.8K and gradually increasing to 4.3K by the end of the quarter. Active users showed minor fluctuations, averaging around 1.12M to 1.13M throughout the quarter.

Facebook Lite

Facebook Lite exhibited stable weekly downloads, beginning at 3K and ending at approximately 3.6K. Active users saw a gradual increase, starting at 244K and peaking at around 262K in mid-March.

X

X had a sporadic revenue pattern with minor peaks, such as $10 in mid-January. Downloads varied, starting at 2.5K and rising to around 3.2K by the end of the quarter. Active users showed a gradual increase, from 341K to approximately 352K by the end of March.

This data, sourced from Sensor Tower, highlights the dynamic performance of these top social apps in Uruguay's Android market during Q1 2022. For more detailed insights, visit Sensor Tower.